SENIOR PRODUCT DESIGNER

THE PERSON BEHIND THE WORK

A little about ME

1. 01

   I have spent the last 10 years designing products where the problems are rarely simple

   Most of my work starts with figuring out where the real friction is, what is making the product harder than it needs to be, and what people are actually struggling with.

2. 02

   From there, I try to make the product easier to move through

   That usually means simplifying workflows, reducing unnecessary decisions, and making complicated systems feel clearer without pretending the complexity underneath does not exist.

3. 03

   A lot of that work happens closely with product and engineering

   I like working through the logic with the people building the product, understanding the constraints, testing ideas, and staying involved until what we designed becomes something people can actually use.

4. 04

   Over time, that work has led to measurable changes

   I have worked across SaaS, fintech, marketplaces, commerce and connected hardware. Along the way, I have helped move product adoption from 15% to 52%, and redesigned a pricing structure that contributed to revenue growing from $500K ARR to $2M ARR.

5. 05

   The way I work keeps changing as the tools change

   AI agents are now part of my everyday workflow. I also experiment with newer models like Opus 5.5 and Astra 6 to see where they genuinely help me think, prototype and move faster, without replacing the product thinking behind the work.